Gus launches a campaign to tackle outdated ideas of masculinity in the hope that Aussie boys and men will no longer turn to suicide as a solution. But Gus is only one man, so he enlists the help of the country’s top advertising minds to help get the message out to as many people as possible. But like all best laid plans; this one is about to go sideways. Can Gus dig deep and get back on track? Or is he fighting a losing battle?