Having learnt that the pressure to man up is fuelling a suicide crisis, Gus travels across the country to meet the men who are making a difference. From sailing the high seas with ex soldiers battling PTSD, to stripping down for a nude yoga class (scrotum alert!), it’s a no-holds-barred look at all things men. And the campaign gets personal for Gus when an emotional workshop at his son’s school brings tears, raw honesty and new hope that change is possible.